Posts Tagged ‘pre-sale’
Tuesday, November 30th, 2010
Okay…here’s the lowdown. We finished Demons before we headed off to Europe and it’s all set to be unleashed on the world through the website. The good news is that our current partners in North America and Europe are excited about it and want to release it through their distribution systems as well, but the bad news is that they have certain lead times that they need to adhere to and the earliest that they can get it in to their systems is February 15th. They strongly feel that if we release the album through our site three months before they do, it will take away a bit of the momentum that they would like to try and build up before its release. So we are following their wishes.
But we will be releasing the album (digitally and on CD and vinyl) through the site on Jan 15th, one month before the official release, and we will be starting a pre-sale on the album with all sorts of pre-sale incentives (including a seven-song bonus EP) in the next couple of weeks. Also, in the next few days, we will be making the album (and the seven song bonus EP) available, digitally, to our Clubhouse Subscription holders. Yes, we know that this isn’t exactly fair and that it favours those that can afford the subscription fee, but we, like every other band out there, are trying to figure out how to keep afloat in this crumbling business and, for now, the Clubhouse Subscription is a large part of our business model and we are trying to come up with some shameless ways of enticing those on the fence to leap off and buy the subscription. It’s not a perfect plan but we are floundering around in this new digital world just like the rest of you and we trying our best. In the meantime, we will continue to blog about the album and post music from it and hopefully keep you all interested until January 15th….ok, let the recriminations begin…..